Analysis of the experimentation of an entrepreneurial accompaniment kit based on a facilitator profile for the appropriation entrepreneurial competencies: The case of Marrakech-Safi Regional Investment Center

Abstract

This article examines the relationship between two essential dimensions: that of the companion, embodying a facilitator profile, and that of entrepreneurial competencies. The aim is to understand the extent to which a companion who adopts a facilitator's profile succeeds in involving project holders, in order to promote the appropriation of entrepreneurial competencies. With this in mind, it seems essential to use a methodological approach that diachronically combines qualitative and quantitative approaches. To this end, our sample is made up of project holders who have benefited from accompaniment under the BOOST LAB scheme, initiated by the Marrakech-Safi Regional Investment Center. Data collection was based, on the one hand, on an interview guide for companions, and on the other hand, on a questionnaire administered to project holders at two distinct points in time (T0 and T1). The qualitative analysis was based on a double reading, horizontal and vertical, while the quantitative analysis was carried out using SPSS software. The results of our study confirm that the facilitator's profile contributes significantly to the appropriation of entrepreneurial competencies. More precisely, it is the project holders with a calculated commitment who seem to benefit most from this accompaniment.